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I confess. Prior to hearing about SEO products and site optimization industry, I considered that Google was the best thing ever. I Used Google to look for anything from people, to images, to current events to strange objects and completely trusted the findings. Then I learned about SEO programs and an emerging field dedicated to site optimization, and my convictions were never the same. But even before my revelation, having done some introspective analysis, I got an inkling that search engines, Google to boot, know far from everything, and pass on to the users even less than what they know.

My Google escapades soon persuaded me that Flikr is a better image data bank, that with the help of Digg I can get nice news stories without the need to rummage through Google search results (rummaging seems more fitting than Google search), and human search is best administered by Facebook. It seems that when I look for odd objects on Google, the results are often messy, to put it kindly. Try Googling for SEO software and other SEO relevant themes on Google and you are just about prepared to surrender your self-control. I mean, seriously, what’s the connection between SEO apps and employment webpages or Internet casinos? Turns out in my distress.

So when news of link building software and the entire field revolving around it entered my modest worldview, my suspicions about websites popping up on the top of Google increased exponentially. Do they deserve to be there and whose fault is it, Google or webmasters using SEO apps. The ethical quandary is huge. Do I stop using my SEO keyword ranking tool or do I quit using Google instead? I resolved that I can’t turn away from Google just yet. At least not till the worthy rival enters the market. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep using my SEO programs.

To be honest, SEO products is the reason why folks like myself get discovered online. Sophisticated as they are, search engine bots are unlikely to find some random person and position his domain well. In this respect, I still am a strong believer in SEO programs and organic search. If it was all about the money, the Fortune businesses would demolish me before I knew it. And there are hundreds of powerbrands on the Fortune roll! But here is something else that annoys me and other backlinks checker users, I am sure. There are guys who invest in SEO software products and use them to sell shoeson career sites and such. What we see is rubbish that not only lives on the net but is also highly indexed by Google.

What is the public reaction to this? They search for SEO tool reviews and will instead find disconnected content. They get disappointed. So much for the “Internet justice”. Does this mean that SEO application and service industry is harmful? Not necessarily.

The unethical users of SEO tools need to stop bastardizing the Internet but it’s like asking hackers to stop cracking the code. The unfortunate side about it is that black hat SEOs are abusing the prospect to be seen on the Internet that is given to the little dude like myself. For now users just have to be patient with them. One can only hope that Google will put more emphasis on finding the schemers abusing SEO tools, and if Google doesn’t, the competitor Google will.